The Romania Atractiva [Attractive Romania] mobile travel application, which promotes cultural tourism, was, in just one week after its launch, one of the most downloaded travel applications, not only in Romania, but also in other countries from Europe.
According to a press release, in seven days since the application became active (May 15 - 22, 2024), over 7,000 users downloaded it from the App Store and Google Play. Thus, in the Travel & Local category, Romania Atractiva is in 3rd place in the rankings of downloads on Google Play, placing immediately after the Booking application.
On the App Store, in the Travel category, Romania Atractiva was on the 7th place in the ranking of downloads, after only two days after its launch.
The mobile travel application was also very well received by the international public. In the Travel & Local category on Google Play, Romania Atractiva holds the 3rd place in Italy in the rankings of downloads, the 4th place in Austria, Denmark, Belgium, Bulgaria and Hungary, the 9th place in France and Great Britain and the 12th place in Germany, being, thus, one of the most downloaded travel applications at the European level, according to the press release.
The romania-atractiva.ro website was accessed more than 23,000 times in just one week after its official launch, and over 80% of the accesses were from mobile phones. In addition, the posts on the Facebook account of the Attractive Romania program had an impact of 1.2 million, while the posts on the Instagram account had an impact of 370,000.
Starting from May 15, Romanian and foreign tourists have at their disposal the most complex multimedia platform for promoting cultural tourism in Romania. The Romania Atractiva program includes 12 thematic tourist routes that cross the entire country, with 275 objectives to visit, which will also be signposted through specific road infrastructure until 2026.
Tourists wishing to discover Attractive Romania can access the website romania-attractiva.ro or the mobile travel application, available free of charge for iOS and Android.
Among the many other facilities that tourists can discover by downloading the application, there is information about the themes of the 12 routes and about the included objectives, through video and photo images, virtual tour, animations, 3D reconstructions, audio guides, texts and reviews.
The platform also integrates the Google Maps service, and users can create their own route or combine different objectives from the 12 thematic routes. Moreover, users can also create their own route (My Route), with their favorite objectives, and the application will generate an optimal route on the map with those objectives.
Attractive Romania is Romania's cultural tourism program, funded by PNRR. The program is coordinated by the Ministry of Investments and European Projects and implemented together with the professional teams of the consortium declared the winner following the tender organized by the ministry in 2022: Terra Building, a Romanian company specialized in road infrastructure and Eventya, a company specialized in the development of travel applications and content marketing.
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