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Google: 'Romania accounts for 2.4 pct of global searches on Black Friday; search volum is growing'

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Black Friday

Romania is ranked in the second half of the global ranking Black Friday 2017, with 2.4 pct of the total online searches and a jump of 21 per cent in the search volume on the same day, shows a study conducted by Google, on Thursday sent to AGERPRES.

"When it comes to searches on Black Friday, Romania escapes the bottom of the ranking. Our country is positioned in the second half of the ranking, between Poland and Hungary, accounting to 2.4 per cent of the global searches. We are always looking into the previous year's data; we only have the history of the searches to look at. Obviously, the United States of America are very far from us, but Romania is still to be found on a good spot for retailers, considering also the fact that we haven't join the Black Friday phenomenon that long ago. In our region, Romania is very stable, occupying about the same spot every year, with no major fluctuations, with an increase of 21 per cent recorded in 2017 against 2016," explained Oana Dumitrescu, Industry Manager Travel and Retail Google Romania to AGERPRES.

According to the research, the online searches recorded a jump of 21 per cent in Romania on Black Friday in 2017 compared with the previous year. At the same time, the tendency to look into the market before the shopping feast in November for choosing the best gift faced a 22 per cent jump year-on-year, while the interest for shopping in the Black Friday weekend recorded a 62 per cent growth.

The Google research also showed that Bucharest remains in the top of most online searches on Black Friday (58.9 of the total), followed by Cluj-Napoca (9.5 per cent), Iasi (8.9 per cent), Timisoara (7.7 per cent), Constanta and Brasov (5.4 per cent) and Ploiesti (4.2 per cent).

An important aspect highlighted by the study conducted by Google was that 68 per cent of the searches on the Internet including "Black Friday" are done on mobile phones or tablets.

The Google Romania study showed that, in general, last year, in Romania, the most searched for products during the Black Friday were: the telephones, TV sets, iPhones, watches and furniture pieces.

According to the official data, the sales achieved during the main Black Friday promotional campaign reached approximately 200 million euros in 2017, representing approximately 7 per cent of the sales achieved during the entire year.

"Black Friday" was organised in Romania for the first time in 2011 and 2015 was the year when the online sales have exceeded for the first time the traditional ones, the value of acquisitions online exceeding 100 million euros. AGERPRES .

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