Tourist accommodation structures in Mures County hosted almost 500,000 tourists last year, by approximately 11,000 more than in 2023, with the preferred destinations of foreign tourists still being Sighisoara and Sovata.
According to data with the Mures County Statistics Directorate, although the number of accommodated tourists increased to almost 500,000, the number of overnight stays decreased by over 35,000 compared to the previous year, with the occupancy rate of accommodation being 33%.
Of the total number of tourists who visited Mures county last year, 34% stayed in Targu Mures, 32% were hosted in Sovata and 17% in Sighisoara.
The number of foreign tourists who visited Mures county in 2024 was approximately 70,000, 17% more than in 2023, they preferring Sighisoara for the cultural tourism component, Sovata for spa and leisure tourism and Targu Mures especially for business tourism. Most foreign tourists preferred Sighisoara and Sovata, 70% of them choosing these destinations.
By country of origin of foreign tourists, the largest share was held by those from the Republic of Moldova, over 13,500 people, or 20% of the total, followed by tourists from Hungary, with 15%, Germany 10%, Spain 7%, Italy 6%, and Poland 5%.
The president of the County Council, Peter Ferenc, stated that Mures is among the top 10 destinations preferred by foreign tourists at the national level and that in order to support this trend, investments in tourism are continuing. In addition, this year, through the Visit Mures Association, the county will be promoted at six international trade fairs.
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