The National Authority for Consumer Protection (ANPC) actively supports the creation of "Romanian Shelves" in large retail networks, dedicated exclusively to products of verified Romanian origin, which would not only help the consumer to make a conscious choice, but it would also help to develop a mechanism to discourage origin fraud.
"I had the pleasure of participating in the conference "Investments in Agriculture - Strategy for the Future", an important event dedicated to the future of Romanian agriculture. I emphasised that we fully understand the expectations of Romanian consumers, who confidently choose the local product, not only out of economic patriotism, but also out of the conviction that they are choosing quality, freshness and sustainability. Unfortunately, origin fraud remains a phenomenon present throughout Europe, and Romania is not spared. Especially in the food category, with a preponderance in pork - where domestic supply is still limited - consumers encounter real difficulties in easily identifying Romanian products on the shelf," wrote on Thursday the general director of ANPC, Paul Anghel, on his Facebook page.
He conveyed that, in this context, ANPC is acting on several levels. Thus, through thematic controls, product traceability, labeling compliance and compliance with European legislation on correct consumer information are verified, and concrete measures for consumer orientation and information are supported.
"One of the solutions that we actively support is the creation of the so-called "Romanian Shelves" in large retail networks. We are talking about clearly signposted spaces, dedicated exclusively to products of verified Romanian origin - with distinctive labels, possibly traceability QR codes and easily recognizable visual elements. These shelves not only facilitate the conscious choice of the consumer, but also create a mechanism to discourage origin fraud - because a product that cannot prove its origin cannot be displayed there," Anghel also wrote on the social media page.
Such initiatives are already operating in other European countries: in Poland - with the "Produkt Polski" brand, in Italy - through the "Campagna Amica" network, or in France - "Coin des producteurs locaux" with areas dedicated to local producers, the general director of ANPC stated in his post.
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