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he Romanian Aesthetic Dentistry Society, in partnership with the National Association of Travel Agencies (ANAT), is launching an image campaign for Romania, developed by McCann Worldgroup Romania. told Agerpres.
According to a press release sent to AGERPRES on Thursday, the campaign consists of a unique partnership, which proposes an innovative solution to attract foreign tourists to Romania, the initiative bringing together two important assets of our country: premium dental services and tourist attractions.
Suggestively named "Romania. The most beautiful dental clinic in the world," the campaign is on air starting Thursday, with both organizations being prepared to welcome customers starting in 2023.
The solution of these two organizations was to create Fix and Visit thematic tourist packages, which combine dental services with tourist services. Foreign tourists can purchase packages especially created for this purpose, such as: "Dental Crowns and Castles" or "Canal Fillings and Delta Canal Trips." The digital platform https://thebeautifuldentalclinic.com/ helps foreign tourists plan their trip, customize their package and make reservations.
"The truth is that Romania has lost many tourists in recent years and we need a strong differentiator. But, on the other hand, there is an opportunity: many of the foreigners who come to Romania come for quality dental services at affordable prices. Collaboration between SSER and ANAT is, in our view, a winning combination, managing to combine Romania's best offers in an unbeatable duo," said Lucian Boronea, representative and member of the Board of Directors of ANAT.
Florin Lazarescu, the secretary general of SSER in Romania and Europe, underscored that dentists in Romania work at the highest standards, complying with European regulations, but at much more affordable prices compared to other countries.
"We know that many foreigners choose to come to Romania to solve their dental problems, so their decision can be turned into a unique opportunity for the country in general. The partnership launched today will cover the needs of customers and motivate them to discover Romania at the same time," said Lazarescu.
The campaign was launched with a Romanian promotional film and will be supported by digital and social media promotion, as well as OOHs in London and New York.
