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The Romanian durable goods' market has reached EUR 3.4 billion in 2018, up by 13pct against 2017, the telecom sector seeing EUR 1.4 billion, a GfK Temax research published on Thursday reads.
The study reveals that the Telecom sector grew by 35pct in 2018. The cell phones' sales lost from their market share, while the smartphones and the phablets benefit from over 300pct growing rates. Moreover, the wearables category is booming (+45pct against Q4 2017), led by the new gadgets launched at a fast pace.
As for the large appliances, they recorded annual increase of roughly 12pct, as a result of the positive trend of certain products, such as clothes dryers (+45pct against 2017) and dishwashers (+18pct).
According to the survey, the electronics market recorded EUR 539 million in 2018, ranking 3rd as share of the entire electro-IT market, with a leap of almost 7pct vs 2017. In this context, 85pct of the overall value of the sector (equivalent of EUR 458 million) belongs to the TV sets' sales, with 7pct in addition vs 2017.
On the other side, the sales of portable media players dipped 26pct against 2017, while the video players lost 21pct.
The IT market soared by almost 8pct in 2018 till EUR 485 million, the most important category being the Mobile Computing (laptops) by 55pct of the overall sector's value, up by 7.5pct against 2017.
The tablets are the group of products the most affected by the increase of the phablets and laptops' growth. The value of sales parked at EUR 50 million in 2018, less by 7.5pct vs 2017.
As regards the small appliances sales worth EUR 245 million were reported last year, this segment representing a little over 7pct of the total of the electro-IT market and an increase of 7pct vs 2017.
In the case of the stationery and office supplies, the GfK survey shows that the entire segment had a 15pct growth in 2018, to EUR 37 million.
The Photo sector, with the digital cameras included, recorded a EUR 23 million value in 2018, down by 10pct vs 2017.
