The Romanian economy will enter, next year, a new stage, defined by dynamic entrepreneurship and a significant speed of adaptation, indicates a specialist analysis made public on Friday.
The financial data of the companies, analyzed by experts from Sierra Quadrant, show that, despite the often unpredictable economic context, local entrepreneurs see opportunities in crises. Experts believe that Romania has the potential to double its total turnover at the national level again in the next ten years.
According to the same source, the speed of reaction of the business environment has been confirmed perhaps best in the last 3 months. The increase in taxes and the liberalisation of the energy market have strongly tested the resilience capacity of the business environment.
"We have noticed, in the past 12 months, a decrease in the appetite to invest, to develop new lines of business. Many companies have reconsidered their options, restructured their exposures and, since October, have re-entered the markets. Simply put, in an economy characterised by stagnation, some have removed the handbrake and are once again counting on acceleration, convinced that in such periods investment opportunities arise that you cannot find in periods of sustained economic growth," said Ovidiu Neacsu, Sierra Quadrant coordinating associate.
The improvement in prospects is primarily due to the effects of the business restructuring process, developed by many of the impact companies in Romania.
"As early as two years ago, many companies anticipated the economic challenges that would follow, turned to experts in the area of restructuring and reduced their exposures, reconfigured their product and service ranges and have prepared financially for a possible period of crisis. Many were anticipating a technical recession in 2025. We still don't have anything like that. We are afloat and this is primarily due to these massive operations on the economic chains,'' say the experts from Sierra Quadrant.
According to statistical data, the business environment in Romania, dominated by micro-enterprises (over 900,000), has registered a massive expansion of turnover in the last seven years, of 78%, and the total profit of companies has doubled. In 2025, all macro data indicate a slowdown in growth and a worrying decrease in the number of employees.
Entrepreneurs are convinced that, although history is full of difficult periods, political or military, "businesses have continued to grow" and do not anticipate a major setback in 2026.
Proof of this is the data from the Trade Register, which shows that, in the first 8 months of 2025, over 96,000 new businesses were established, almost 16,000 more than in the same period last year. Of these, 64,498 are LLCs, 5,356 more than in 2024.
One of the dynamic areas of the economy where these positive signals are perhaps felt the most is that of industrial and logistics spaces, which are witnessing a revival after a year of stagnation.
"International companies are looking to shorten their supply chains and move their factories closer to European markets, and Romania, with its skilled workforce and competitive costs, is a favourite destination. This is evident in the figures: in the last two years, approximately one third of the demand for industrial space was destined for production activities, a huge jump from the 10-15% percentage in previous years," the analysis shows.
Another fundamental trend is geographical dispersion. If in the past Bucharest dominated the market authoritatively, now we are witnessing an accelerated development of regional centres. Cities such as Timisoara and Arad (in the western region) are taking advantage of their proximity to the EU border, while Brasov or Sibiu (in the central region), with their industrial tradition, have become "hot spots" that attract a significant share of new investments.
Beyond the positive news, the business environment is also facing many challenges, the biggest being the lack of fiscal predictability.
According to the analysis, despite legislative obstacles and uncertainty, Romanian companies are entering a phase of sustained expansion, based on the effects of restructuring processes and a pro-growth mentality, being prepared to capitalise on any economic opportunity.
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