Cloud technology has established itself as one of the most important technologies in recent years and has led to a profound transformation in the way companies in Romania do business, says Ionut Isac, Director, Cloud & Cybersecurity, EY Romania.
"This technology has multiple applications, boosting collaboration and productivity by providing fast and secure access to data and applications for companies, regardless of location. With access to real-time tools and applications, as well as seamless connectivity, organizations can innovate, find solutions much faster and streamline internal processes. Cloud technology is increasingly being adopted in Romania as well, and the size of the company significantly influences the investment strategy in this technology. Large organizations, being more exposed to cyber risks, are implicitly more motivated to implement advanced digital security solutions. Cloud computing offers such sophisticated solutions for encryption, monitoring and recovery of data in case of need, contributing to the protection of digital infrastructure and sensitive information held by companies," Ionut Isac mentioned in an opinion piece for AGERPRES.
According to him, investments in cloud technology not only provide an increased level of protection, but also have the ability to respond quickly and effectively to the increasingly sophisticated threats and problems encountered in the digital environment.
According to the EY survey on Investment in Emerging Technologies in Romania, 41.6% of respondents said that the organizations they work for have fully implemented cloud technology.
"This confirms the status of this technology as an essential element of digital infrastructure. The trend of migration to the cloud remains strong, as 31.5% of respondents' companies are in the process of adopting it. This shows a high interest in modernizing internal processes with this technology that offers flexible and scalable solutions. At European level, cloud technology has become a strategic necessity for companies. According to Eurostat data, on average, 45.2% of companies in the European Union are purchasing cloud services, underlining the widespread adoption of this essential digital solution (Eurostat, 2023)," the document states.
At the same time, this trend reflects a significant change in the way EU companies are organizing themselves, and cloud computing plays an essential role in this process, allowing them to manage their IT infrastructure much more efficiently, the cited source says.
"Cloud-based solutions not only reduce the costs associated with physical equipment, but also provide access to advanced technologies such as artificial intelligence, thus facilitating innovation and competitiveness in the business environment. The same source, Eurostat, shows that in the European Union, most companies buy cloud services mainly for more efficient management of files and data, but also for improved security. The most requested cloud service in the European Union is email, with 82.7%. More than two thirds of European companies use cloud platforms for file storage (68%), Office software (66%) and security solutions (61%). These data shows that in the European business environment, the focus is on digitizing core processes, with an emphasis on the need for quick access to information, agility and security," the article states.
In Romania, according to the study conducted by EY, the two main reasons for companies to invest in cloud technology are efficient systems integration and easy access to data (78%), followed by the desire to strengthen digital security (62%). Companies in Romania understand the transformations that the business environment is going through as a result of new technological developments, so that operational efficiency and digital security have become essential pillars of competitiveness in the digital economy, the document states.
Rapid access to data and the possibility of recovering lost data lead to increased productivity and security. Cloud technology gives companies the ability to quickly adjust to market changes and also the ability to adapt to customer needs.
At the same time, strengthening digital security is becoming more and more necessary in the context of the growing number of cyber-attacks, strict regulations, but especially the growing risk of losing customers due to the absence of a system to protect personal data.
According to the cited source, digital security is a priority for most companies in Romania, but its importance increases significantly with the size of the company.
Approximately 70% of the respondents in the EY Romania survey employed in large companies with revenues of more than 50 million euros said that the main reason why the companies they work for invest in cloud technology is security. By comparison, 64% of medium-sized companies and 54% of small firms implement cloud technology for the same purpose.
EY has more than 1,000 employees in Romania and the Republic of Moldova and offers integrated audit, tax, legal, strategy and transaction, strategy and transaction advisory services to multinational and local companies.
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