Almost two-thirds (65%) of business or technology leaders say that no one in their organisation fully understands the data collected or how to access it, according to a survey on the state of data management in 2025 published on Tuesday.
According to a Wakefield Research survey commissioned by SoftServe, 58% of respondents say that important business decisions are often based on inaccurate or inconsistent data, which raises concerns for companies in various industries and regions.
At the same time, 73% of all respondents said that major updates or a complete overhaul of companies' data strategy are needed, and almost all (98%) believe that a revised data strategy is essential for strategic initiatives such as Generative AI.
As many as 78% of deputy CEOs and 61% of directors believe that their organisation's investment priorities are negatively affected by a lack of understanding of how data can generate value, compared to only 44% of C-level leaders.
Also, to 60% of respondents, obtaining the data needed for decision-making is a challenge and more than half (58%) recognise that a significant increase in investment in data management is needed to achieve objectives.
In terms of investment, nearly three-quarters (73%) believe that poor prioritisation has diverted critical funds and talent from valuable data projects to overall generative AI initiatives with a lower ROI.
Despite these shortcomings, robust data management has enabled some organisations to open up new revenue streams (44%) or monetise data (38%), with the right infrastructure and governance in place to turn information into a valuable source of revenue.
"(...) Companies reported increases in productivity and efficiency (54%), as well as improvements in decision-making and forecasting capabilities (49%), thanks to strong data foundations. The majority of respondents hope to follow suit, as 85% plan to increase their data budget, and almost half (42%) of those with a fully mature data strategy intend to significantly increase their investments in this area," according to the survey.
The survey was conducted on a sample of 750 business or technology leaders responsible for managing data or using AI in global companies in eight countries and eight industries, with annual revenues of at least $1 billion.
SoftServe has been operating in Romania since 2022 and has a team of over a hundred local experts. Among the company's main areas of development are: Cloud DevOps, Big Data and software engineering.
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